One of the hollywood big six, Universal Studios is my production company of choice. Being the fourth oldest production company worldwide, founded in 1912, Universal Studios is an iconic part of the motion picture association of america, known for making some of the most well-known movies around the world, including the works of Alfred Hitchcock.Alfred Hitchcock & Universal
Perhaps one of the most iconic thrillers of all time, Alfred Hitchcock's "Psycho" was co-produced by Universal Studios and Paramount pictures in 1960, changing the face of thriller/slasher media products, and best known for the shower murder scene, later nispiring other products such as bates motel. A special favourite of avid thriller fans, I am confident that Universal Studios is a fitting choice for production company as they carry the thriller genre well and appeal to a wide audience of thriller fans due to their past success.
Another, lesser-known example of the combined success of Alfred Hitchcock and Universal is the 1963 production of "The Birds," loosely based on the 1952 story of the same name. This media product was deemed "culturally, historically or aesthetically significant" (wikipedia) in 2016 to the horror/thriller genre.
More recent thriller success
More recently, Universal has widespread success in the action/thriller genre, with productions such as the 1999 film "The Mummy," and the 2007 film "The Bourne Ultimatum." The Mummy is an action/horror/thriller/fantasy hybrid genre, and a loose remake of the 1932 feature. Reaching new levels of CGI and visual effects, The Mummy appealed to a wide audience of thriller lovers and is still a current and popular media product today.
A huge thriller success for Universal Pictures is the 2007 film "The Bourne Ultimatum," an action spy thriller loosley based on the earlier novel of the same name, and part of the popular Jason Bourne film series and franchise. Winnng 3 nominations at the 80th academy awards for: Best Sound Mixing, Best Film Editing and Best Sound Editing, we can see that the action thriller was highly successful as the rest of the thrillers produced by Universal, grossing $69.3 million in its initial weekend release, which is why Universal Pictures is my choice of production company for my own thriller media product.
In terms of distribution, I would use an online subscription platform to distribute my film directly, rather than going to cinema first, and making it a Netflix Original product. I would choose to do so because of my younger target audience and the growing usage rates of the popular subscription service itself, with 93 million users worldwide. Netflix Original products are becoming more and more frequent, following the success of products such as "Orange Is The New Black," "Scream," and "House of Cards." Some of the most popular thriller products originally distributed by Netflix inclue "Bloodline," "Hemlock Grove," and "Paranoid." Focusing more directly at the younger adult and teenage audience, Netflix is an ideal distribution method.
To market my thriller product effectively, while primarily using below the line methods, I would definitley use Youtube video advertisements, to appeal to my target audience of internet users and younger people, as these advertisments are significantly less expensive than television advertisements, and youtube video advertisements are needed for monatised videos. In March of 2017, the advertisment and preview for "Casting JonBenet" began to appear in youtube video advertisements and on social media, primarily facebook. A fresh approach to a thriller documentary, "Casting JonBenet" is a prime example of an effective youtube advertisment, effectiveley marketing the Netflix Original show. As I previously mentioned, to use below the line marketing techniques, I would heavily market my media product through social media, including Facebook with 1.23billion monthly users and Instagram with 600million, as this reaches not only a vast majority of people, but primarily my target audience.
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